I’ve been asked many times: What do you love so much about music? My passion for music has always been difficult to put into words. It’s more about the FEEL and the impact it had and still has on my life. Music is overrated, we trade it, we sell it I know it’s a business after all but we often forget the emotional bond that is created.
Most of the memories that we have in life have a soundtrack we link experiences to sounds, it is scientifically proven that music evokes memories. We overcome our fears thanks to music, we fight against what we think is ‘unbearable’ thanks to music. Music is so much more than what we think it is. YES, The positive impact of music, that’s what I’m passionate about. That’s why I wanna keep representing artists who don’t wanna have their song on radio because of ‘money and fame’ BUT because they understood that getting into the mainstream market is chance for them to reach a wider audience and be a part of someone else’s life and memories. That’s my vision and that’s what I’m hoping to do with ProjectLightAgency.com.
What about you – What does music mean to you? Leave a comment below!